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Tuesday 4 September 2012

TRIPADVISOR CELEBRATES THE TRAVEL ESSENTIALS BRITISH HOLIDAYMAKERS PREFER


Favourite travel brands and products - as voted for by the world’s largest travel community


LONDON, UK – 4 September, 2012 TripAdvisor®, the world’s largest travel site*, today announces the winners of its inaugural Travellers' Choice Awards for Travel Favourites. The awards honour the essential things that travellers insist on having with them wherever they go, from luggage and cameras to e-readers and sunscreen.

 
The Travellers' Choice Awards for Travel Favourites are based on the votes of thousands of travellers from the UK and around the world. This year, the awards cover 15 categories, with winning travel brands and products in the UK, United States, France, Italy, and Spain.

 
Barbara Messing, chief marketing officer for TripAdvisor, commented: “We asked the world’s largest travel community to tell us what they simply can’t travel without, and so our Travellers' Choice Awards for Travel Favourites were born. The valuable feedback from our vast community has enabled us to recognize these favourite brands and we’re delighted to award the winners with the prestigious TripAdvisor Travellers’ Choice seal of approval.”

 

UK’s Travellers' Choice Awards for Travel Favourites
 

Category
Winner
Camera
Canon
Coffee
Costa
e-Reader
Kindle
GPS / Satnav
TomTom
Headphones
Sony
Insect Repellent
Jungle Formula
Luggage
Samsonite
Magazine
Private Eye
Rain Jacket
The North Face
Sunglasses
Boots
Sunscreen
Boots
Swimwear
Marks & Spencer
Travel Guide
Lonely Planet
Travel Magazine
Lonely Planet Traveller
Walking Shoes
Clarkes

 

 Lainey Franks, VP Marketing at Lonely Planet Americas, says: “We are thrilled that Lonely Planet was recognised in the Travellers’ Choice Awards. Lonely Planet is the number one travel publisher in the world and we are honoured to have such loyal fans passionate about our brand.”  

 
 

-Ends-

 
Award methodology:

Surveys were conducted in each country using a total panel of more than 7,000 TripAdvisor travellers to select a shortlist of brands/products in each category. A total of 23,706 travellers (including 5,276 Britons) then selected their favourites from the shortlists.